Category Archives: Marketing

Networking the Right Way

Effective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for one another. Here are four things to focus on when finding the right people to network with. It’s important to …

What Message Are You Sending?

What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is …

The Four Pillars of Success

The four pillars of online marketing success Copyblogger.com has been delivering free online marketing advice for nearly 6 years, and they’ve found four themes that keep coming up. You don’t need to reinvent the wheel when it comes to marketing. …

Define Your Brand and Get The Word Out There

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below: What is your company’s mission? What are the benefits and features …

You Are Not Alone

Want to know the 4 words that will get your emails opened? “You Are Not Alone”. That’s it. Simple as that. Sean Platt from www.copyblogger.com wrote an article about these four words and I found it to be such a …

Rock-Solid Marketing

Feeling bombarded by all the theories on the so-called newest, latest and hottest trends in marketing? You’re not alone. Jumping from trend to trend in pursuit of the latest idea is the last thing a smart entrepreneur should do in …

Enhance Your Online Connections

The Friends of Ricki Lake page on Facebook has all kinds of interesting and helpful business information on it. If you haven’t already, check it out and “like” it. While looking over the page today I saw a great article …

Work Smart Lifestyle Show

“One of the biggest mistakes any entrepreneur can make is to avoid the “archaeological dig” of discovering your WHY.” – Liz Dennery Sanders This face may be familiar to you. If so, then you know this is my girl Liz! …