The Four Pillars of Success

The four pillars of online marketing success

Copyblogger.com has been delivering free online marketing advice for nearly 6 years, and they’ve found four themes that keep coming up.

You don’t need to reinvent the wheel when it comes to marketing. Just follow in the footsteps of others who have found success.

Pillar 1: Relationships

Creating strong relationships with an audience is critical to everything we do here. Rather than constantly hunting down new customers, we’d much rather create a valued environment that benefits our existing readers and customers and keeps pulling them back. We don’t advertise in the traditional sense; instead, our readers do a great job of “spreading the word” for us.

It’s about having consummate respect, always, for your audience and your market.

It’s about focusing almost obsessively on their needs, over and above your own (and getting what you want, almost magically, in the process).

It’s about making a commitment to creating a quality experience for your readers and subscribers.

Pillar 2: Direct response copywriting

We certainly stay abreast of the latest social media trends (and sometimes create them), but underlying everything we do here is solid copywriting techniques.

Starting with a killer headline and moving strategically through the copy to a stirring call to action, traditional copywriting technique works amazingly well in social media.

“Old-fashioned” copywriting advice can make all the difference between a business or blog that limps along and one that truly thrives.

Pillar 3: Content marketing

What’s the backbone of the Copyblogger formula?

Deliver great content.

Then keep delivering great content, but in a strategic and focused way.

Every once in awhile, make a great offer that benefits the reader and involves the exchange of cash money.

Pillar 4: Have something worth selling

Everyone is selling something. It might be a product, a service, a download, an idea, or a worthy cause.

Whatever you’re selling, it’s got to be worth the price. (And never forget that reader attention is a valuable commodity that’s in strictly limited supply.)

Whether you’re asking for dollars, euros, yen, or valuable time and attention, you’ve got to deliver something that towers above your asking price.

Facebook IPO Date is Set

Facebook’s long-awaited Initial Public Offering is happening in just two and a half weeks time, the Wall Street Journalreports Tuesday.

Citing the usual anonymous sources familiar with the matter, the Journal says Facebook will begin its IPO roadshow on Monday May 7. That’s when companies traditionally make the rounds of mutual funds, large banks and other major investors looking for multi-million dollar stakes. (We’ve reached out to Facebook for official confirmation.)

The name of the IPO roadshow game is to explain why your stock will be such a good buy, although in Facebook’s case that shouldn’t be too hard. (Our advice: just show them this video, and you’ll be done in 150 seconds.)

Facebook CEO and founder Mark Zuckerberg will only be present for some of the roadshow, say the sources; COO Sheryl Sandberg will handle the rest, along with CFO David Ebersman. (We’re hoping Sandberg still gets to finish work at 5:30pm.)


The roadshow will wrap up pretty quickly, and then it’s on to the IPO itself, apparently set for Friday May 18. As we’ve written before, the IPO should shift $10 billion worth of Facebook stock, leaving the social network with an overall valuation of $100 billion — and turning Zuckerberg, who owns a controlling stake of voting shares, into one of the world’s richest men.

Someone else who will be watching the IPO closely: Kevin Systrom, founder of Instagram. We’ve already noted that the $1 billion Facebook purchase of his app made Systrom worth $400 million on paper, but we’ve since learned that much of that $1 billion deal was for Facebook stock.

A wildly successful IPO could theoretically make Systrom a billionaire, albeit at a much lower level than Zuckerberg.

So now that it’s finally happening, what are your thoughts on the Facebook IPO? Will the social network be wildly overvalued, or find its true level?

To read more go to mashable.com

Testimonial from My 2 Day Intensive

Click here to watch testimonial!

Last week, I lead my fearless coaching students through another one of my 2 Day Intensives here at the LA office. Michelle, one of my fabulous students, wanted to share how much she learned from the course.

Though the entire 2 days are filled with content, we always manage to keep things light, fun, and interesting. Stay tuned for another set of dates coming up in the near future. I don’t do these often, but when I do, they are worth whatever you have to do in order to get here.

 

Secrets of Self Made Multi-Millionaires

First, understand that you no longer want to be just a millionaire. You want to become a multimillionaire.

While you may think a million dollars will give you financial security, it will not. Given the volatility in economies, governments and financial markets around the world, it’s no longer safe to assume a million dollars will provide you and your family with true security. In fact, a Fidelity Investments’ study of millionaires last year found that 42 percent of them don’t feel wealthy and they would need $7.5 million of investable assets to start feeling rich.

This isn’t a how-to on the accumulation of wealth from a lifetime of saving and pinching pennies. This is about generating multimillion-dollar wealth and enjoying it during the creation process. To get started, consider these seven secrets of multimillionaires.

No. 1: Decide to Be a Multimillionaire – You first have to decide you want to be a self-made millionaire. I went from nothing—no money, just ideas and a lot of hard work—to create a net worth that probably cannot be destroyed in my lifetime. The first step was making a decision and setting a target. Every day for years, I wrote down this statement: “I am worth over $100,000,000!”

No. 2: Get Rid of Poverty Thinking - There’s no shortage of money on planet Earth, only a shortage of people who think correctly about it. To become a millionaire from scratch, you must end the poverty thinking. I know because I had to. I was raised by a single mother who did everything possible to put three boys through school and make ends meets. Many of the lessons she taught me encouraged a sense of scarcity and fear: “Eat all your food; there are people starving,” “Don’t waste anything,” “Money doesn’t grow on trees.” Real wealth and abundance aren’t created from such thinking.

No. 3: Treat it Like a Duty - Self-made multimillionaires are motivated not just by money, but by a need for the marketplace to validate their contributions. While I have always wanted wealth, I was driven more by my need to contribute consistent with my potential. Multimillionaires don’t lower their targets when things get tough. Rather, they raise expectations for themselves because they see the difference they can make with their families, company, community and charities.

No. 4: Surround Yourself with Multimillionaires - I have been studying wealthy people since I was 10 years old. I read their stories and see what they went through. These are my mentors and teachers who inspire me. You can’t learn how to make money from someone who doesn’t have much. Who says, “Money won’t make you happy”? People without money. Who says, “All rich people are greedy”? People who aren’t rich. Wealthy people don’t talk like that. You need to know what people are doing to create wealth and follow their example: What do they read? How do they invest? What drives them? How do they stay motivated and excited?

No. 5: Work Like a Millionaire - Rich people treat time differently. They buy it, while poor people sell it. The wealthy know time is more valuable than money itself, so they hire people for things they’re not good at or aren’t a productive use of their time, such as household chores. But don’t kid yourself that those who hit it big don’t work hard. Financially successful people are consumed by their hunt for success and work to the point that they feel they are winning and not just working.

No. 6: Shift Focus from Spending to Investing - The rich don’t spend money; they invest. They know the U.S. tax laws favor investing over spending. You buy a house and can’t write it off. The rich, in contrast, buy an apartment building that produces cash flow, appreciates and offers write-offs year after year. You buy cars for comfort and style. The rich buy cars for their company that are deductible because they are used to produce revenue.

No. 7: Create Multiple Flows of Income - The really rich never depend on one flow of income but instead create a number of revenue streams. My first business had been generating a seven-figure income for years when I started investing cash in multifamily real estate. Once my real estate and my consulting business were churning, I went into a third business developing software to help retailers improve the customer experience.
Lastly, you may be surprised to learn that wealthy people wish you were wealthy, too. It’s a mystery to them why others don’t get rich. They know they aren’t special and that wealth is available to anyone who wants to focus and persist. Rich people want others to be rich for two reasons: first, so you can buy their products and services, and second, because they want to hang out with other rich people. Get rich — it’s American.

 Find more articles like this at entrepreneur.com

Take it From an Expert

Love him or hate him, Donald Trump is a success. With the economic crisis constantly in the news, one wonders what Mr. Trump would say to budding entrepreneurs if we were to have a conversation with him. What tips would he give to them?

1. Find your passion: Do what you love and love what you do. What would you do even if you weren’t paid to do it? Or, as Suzanne Evans of Help More People asks, what could you do all day long that you forgot to eat?

2. Business Plans: Plan for Success. Solo practitioners are probably the worst offenders of this. Without a plan, it is a plan to fail. It is too easy to become distracted, or find the newest thing to promote. With a business plan, there is a direction and a focus.

3. Know your target (niche) audience: Target people with money, but help those in need. People who target everyone are really not targeting anyone. Target the people who can afford your product or service. Give back to your community by sponsoring events.

4. Setting rates: Demand to be paid what your services are worth. Never apologize for expecting to be paid a fair rate for services provided. New entrepreneurs are notorious for setting their prices too low, thinking it will give them a competitive edge, but it actually is the start of the death of a business.

5. Mentors: Surround yourself with smart people, not yes people. Seems simple, but too many people with insecurity issues find people that constantly cater to them, instead of advising them. You need people to help you. Lone rangers in business don’t last long, because they burn out. Having a mentor is a great strategy to keep things in balance.

6. Negotiations: Don’t be so invested that you cannot walk away. Some people put all their eggs in one basket, and put themselves in situations where they may not negotiate well. They “need” that deal to pay the rent, stay afloat, or to get that first client.

7. Fail. Then come back stronger: Deal with failure, by getting back up, and changing strategy. Some people are married to the idea that their way is the only way, and refuse to alter it in any way. They do this to their peril. Times change, people change, and so must some strategies.

8. Business Growth: Always be open to new ideas. Be open to new ideas that will help you get where you want to go. Business conducted in the 21st century is different from the way it was done in the 20th century. Grow your business strategically. You cannot grow a business overnight by trying every tactic that comes along, or trying to do it all.

9. Answer your critics by your actions, not your words. There will always be critics of what you do, no matter what you do. But, while they are screaming, just keep doing what you are doing. They say you can’t do something, just do it, because in the end the biggest critics are those who are afraid to step out of the box, and resent those who do.

10. Live Well, but wisely: Never apologize for being successful. People that work hard have no need for apology. It is the lazy and the fake that tend to constantly have issues with successful people. Instead of figuring out how to become successful, they have made it their aim to tear down those who are or want to be.