Posts Tagged ‘entrepreneur of the week’
Wednesday, July 28th, 2010
What are your Keywords?
1. Not all SEOs and SAOs are created equally! It makes sense, since some companies have been in business for years and years while others have set up shop, well yesterday. It doesn’t by any stretch mean that the newbies are too green. The solopreneur might have been a former SVP of Google for all you know. It is just smart to ask what each company you speak with specializes in. Some are pros at keyword searches while others know link building and on page SEO factors like technical issues.
2. Know your business – inside, outside, and backwards! Although a SEO and SEA’s will help you greatly, you also need to feed them information that will help them deliver the clients you are looking for. We chatted with Sean for quite a while about my business, the industry, terms that are associated with the industry and what my goal was for working with an optimization company. I also told him a lot about the web server we use and our management system. Since I knew the kind of new client I wanted to attract and the terminology people use when searching companies like mine out, it was an easy conversation, but it was up to Sean to tell us what we needed to do and what was best fo us. I am not in any position to think that I could do his job. It is just more efficient to be prepared. I also learned a lot since, and that Sean is using over 1200 key words for us on any given day.
3. Page rank, page rank, page rank! An SEO and SEA should be constantly monitoring your keywords, website and competitors to see if one or five key words are hitting more than others and if those words are found on your website. With our on line advertising campaign, it was imperative that we streamlined our message as much as possible. We were instructed to really pare down the message to the essentials. It was a great exercise for us and a learning experience. What we thought was to the point, had to be crafted several times. It helped to do research on what other firms in various industries did. Once you do this, the SEO and SEA are the ones that will be responsible for getting you up to the top. In regards to Search Engine Marketing (SEM) the best place to show up in a search is 3, 4 or 5 from the top. I am told that the reason is due to the lower costs than being in the first or second positions and higher conversions to the website from people searching.
4. Take Advantage of your competitors in a down economy! When times get a tough, the first thing that businesses will do is to cut advertising and marketing budgets. Knowing this, your biz can pick up clients that might have gone somewhere else. By optimizing your website you are going to get in front of potentially millions of eyeballs that you didn’t think about last week. With travel expenses being cut, budgets for industry mags and newsletters being decimated, a number of people I know are turning to the web in search of free information. So, instead of taking that booth at the local trade show, use your money and get in front of your demo that you ordinarily wouldn’t have. I dare say that your website traffic will grow significantly which will allow you an effective way to promote your org’s brand id. The rest is up to you.
5. Expectations. You should ask for a report each month letting you know what key words are standing out, which on-line advert is resonating with consumers (we have four different versions of the same ad), how many times you have come up in searches, what was the conversion rate, how many links you currently have and how much each click through is basically costing you. If you don’t see a bump from one month to the next, you need to go back and re-evaluate the effectiveness of your program and tweak it. I would say to give it three or four months so you can truly get an idea if the optimizing is working for you.
6. Ask the questions! Everyone that knows me understands that I am not afraid to ask questions. If I don’t understand something, well, why should I keep my mouth shut when I can learn something new. With any new technology (although optimization has been around for a while, it is new to me) especially ones that you are paying experts to assist you on, run down the questions you have and ask them to explain it to you. If you don’t understand ask it again. No one should be mad at your inquisitiveness. If they do seem aggravated, move on to another firm that appreciates your hard earned dollars.
Tags: But Are You Making Any Money?, entrepreneur, entrepreneur of the week, keyword search, making money, Marley Majcher, money, money coach, money skills, search engine optimization, SEO, website, women entrepreneur
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Thursday, October 1st, 2009
Tags: BAYM, BAYMAM, Blog, Blogging, Blogs, business, businesses, But Are You Making Any Money?, butareyoumakinganymoney, cancun, entrepreneur, entrepreneur of the week, entrepreneurs, koriana, Majcher, Marley, Marley Majcher, money, profit, singer, small business, small business owners, small businesses, start ups, starting your business, the good earth, women in business, www.koriana.blogspot.com, your own business
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Thursday, September 17th, 2009
Tags: BAYM, BAYMAM, bbm, Blog, Blogging, Blogs, business, businesses, But Are You Making Any Money?, butareyoumakinganymoney, david, david rahemi, entrepreneur, entrepreneur of the week, entrepreneurs, iunite, iunite media group, j-tuned, losing my virginity, Majcher, Marketing, Marley, Marley Majcher, media, model management, money, profit, publishing, rahemi, richard branson, small business, small business owners, small businesses, start ups, starting your business, women in business, www.inspiredmodelsonline.com, www.jtuned.com, your own business
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Thursday, September 10th, 2009
Tags: BAYM, BAYMAM, Blog, Blogging, Blogs, business, businesses, But Are You Making Any Money?, butareyoumakinganymoney, caffeine, entrepreneur, entrepreneur of the week, entrepreneurs, family, husband, jen o sullivan, jen o sullivan boutique wedding photography, Majcher, Marley, Marley Majcher, money, profit, rio maggiore italy, small business, small business owners, small businesses, start ups, starting your business, touch it once, wedding photographer, women in business, your own business
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Thursday, August 27th, 2009
Tags: BAYM, BAYMAM, Blog, Blogging, Blogs, bookkeeper, books by cary, business, businesses, But Are You Making Any Money?, butareyoumakinganymoney, cary, cary clemans, entrepreneur, entrepreneur of the week, entrepreneurs, fruit, Majcher, Marley, Marley Majcher, money, napa valley, profit, small business, small business owners, small businesses, start ups, starting your business, stephen w hawking, sugar, the party goddess, the universe in a nutshell, women in business, your own business
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Thursday, August 20th, 2009
Tags: BAYM, BAYMAM, Beach, Blog, Blogging, Blogs, book of virtues, business, businesses, But Are You Making Any Money?, butareyoumakinganymoney, computer, emails, entrepreneur, entrepreneur of the week, entrepreneurs, exercise, home, Majcher, Marley, Marley Majcher, mary hatton, money, mountains, office, organizer, personal assistant, phone calls, profit, small business, small business owners, small businesses, start ups, starting your business, wine, women in business, your own business
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Thursday, August 13th, 2009
Craig is a versatile filmmaker who prides himself on making quality films—some which appeal to the masses, and others, which are grittier and more personal. Craig’s style has been called “kinetic, creative, inventive,” and he’s been described as a “Visceralist” who wants you to feel like you’re in the movie, and not just watching it. Equally at ease with cast and crew, he loves the collaboration and creativity involved in all aspects of filmmaking— from writing, to shooting on set, to the editing room. He’s learned from filmmaking greats in directing (David Fincher, Sam Mendes, John Landis, and John Badham), writing (Alan Ball) and cinematography (Conrad Hall), as well as the up-and-coming award winner Daniel Kraus (Jefftowne, Ball of Wax), and Marcus Dunstan (Feast, Midnight Man)
His professionalism and enthusiasm help keep everyone involved at the top of their game. Where some might see obstacles, Craig makes the decision to solve any problems along the way, rather than letting them stop him from making films. He also has a knack for creating exciting images and scenes with his resources, no matter how extensive or limited.
Craig is the founder of Kid-O Films and the director of the powerfully touching documentary The Closer She Gets (Winner, Best Documentary Feature Zero Film Festival. Official Selection, Slamdance Film Festival), which chronicles his mother’s fight with brain cancer and the journey’s effect on his family.
His dedication towards his craft has spawned more than 20 original short films spanning multiple genres. As a co-founder of Trespassing On The Lot, Craig’s fondness for the action and horror genres has brought boundless vision to the popular web channel. Not always as serious as his films may suggest, he’s also the director of many comedies, including, “FOOD SERVICE: The Musical”.
Tags: alan ball, ball of wax, BAYM, BAYMAM, Blog, Blogging, Blogs, business, businesses, But Are You Making Any Money?, butareyoumakinganymoney, cast, cinematographer, cinematography, conrad hall, craig, craigofilm, crew, daniel kraus, david fincher, director, entrepreneur, entrepreneur of the week, entrepreneurs, family, fast food, filmmaker, friends, jefftowne, john badham, john landis, kid-o films, Majcher, marcus dunstan, Marley, Marley Majcher, money, profit, sam mendes, slamdance film festival, small business, small business owners, small businesses, start ups, starting your business, taxes, women in business, writing, www.craigofilm.com, your own business, zero film festival
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Thursday, August 6th, 2009
Tags: Blog, Blogging, Blogs, bora bora, caterer, catering, celebrity blog, celebrity caterer, celebrity event coordination, celebrity event coordinator, celebrity event planning, celebrity party planner, celebrity party planner los angeles, celebrity party planner Pasadena, christine chang photography, christine change, entrepreneur of the week, event coordination, event coordinator, event planner, event planner los angeles, event planner pasadena, event planning, event planning blog, events, lightroom, los angeles event planner, los angeles events, los angeles parties, los angeles party planner, Majcher, Marley, Marley Majcher, memories, parties, party goddes, party goddess inc, party godess, party planner los angeles, party planner pasadena, party planning blog, party planning tips, pasadena event planner, Pasadena events, pasadena party planner, photography, photos, pictures, special events, the 4-hour workweek, the party goddess, the party goddess inc, timothy ferriss, www.christinechangphoto.blogspot.com, yoga
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Thursday, July 30th, 2009
With over 6 years of coordinating experience, Joanna started her own event planning business, JoannaEvents, dedicated to exceeding the expectation of her clients through professionalism, quality coordination, and unique designs. Her background in film production helped lead the way to coordinating events through building networking relationships and knowing how to keep a cool head in the busiest and most stressful situations. Her client base includes working with World United Martial Arts Organization, Share the Power (a non-profit that empowers women suffering domestic violence), the United Methodist Church, and Chapman University (her alma mater). When Joanna isn’t planning events, she likes to travel, sing Karaoke, and watch movies.
Tags: BAYM, BAYMAM, Blog, Blogging, Blogs, business, businesses, But Are You Making Any Money?, butareyoumakinganymoney, coordination, design, entrepreneur, entrepreneur of the week, entrepreneurs, french fries, joanna, joanna chong, joanna events, laptop, Majcher, Marley, Marley Majcher, miguel ruize, money, profit, small business, small business owners, small businesses, special events, start ups, starting your business, the mastery of love, to do list, women in business, www.joanna-chong.blogspot.com, your own business
Posted in Uncategorized | 1 Comment »
Thursday, July 23rd, 2009
Creative Director/Producer with extensive experience in Theme Park entertainment and operations, corporate theater and special events.
With over sixteen years of experience in theme park entertainment, film and special events, Mark’s footprints are all over the entertainment industry. From an early career with the Walt Disney Company as a performer Mark traveled around the world performing before transitioning into production.
He went on to help develop and manage projects for NBC Universal both domestically and internationally, and was directly involved with the installation and opening of two major theme parks, Universal’s Islands of Adventure and Universal Japan, Osaka.
Currently, Mark writes and produces live shows and custom entertainment for the special events industry ranging from corporate theater, product launched and galas to resort entertainment and spectacular Las Vegas shows!
But beyond Mark’s resume is where you’ll find the secret to his success and his reson d’etre. This is his sense of self, his passion for what he does and ultimately his willingness to go the extra mile. Mark prides himself on commitment and creating long-lasting relationships.
Mark is also an award wining photographer and adrenaline junky, participating in various extreme sports around the world from bungee jumping and skydiving to piloting small planes in the African bush.
Company: Entertainment Plus Productions Entertainment Plus Productions is an award winning Entertainment Company that specializes in conceptualizing and producing spectacular custom theatrical productions, Keynote speakers and headline entertainment for both private and corporate entertainment events.
Specialties:
Project management, creative design, show development, live show and event producing, show directing, and theme park operations.
Tags: africa, BAYM, BAYMAM, bernie brillstein, Blog, Blogging, Blogs, business, businesses, But Are You Making Any Money?, butareyoumakinganymoney, entertainment plus productions, entrepreneur, entrepreneur of the week, entrepreneurs, Majcher, mark howell, Marley, Marley Majcher, money, profit, show producer, small business, small business owners, small businesses, start ups, starting your business, women in business, www.eplusproductions.com, your own business
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